Amazon to start selling new e-readers
Amazon is preparing to open a second store in Vancouver, Canada, in an effort to expand its online e-reading services beyond the city.
The Seattle-based retailer, which also sells books, is also preparing to expand into Canada, where it has more than 4,600 stores and nearly $1.3 trillion in sales.
Amazon has been eyeing Vancouver as a potential market for its e-reader lineup for some time, with the company already testing its new Echo and Echo Dot devices at bookstores in the city last year.
Amazon said Thursday it is looking to open two new stores in Vancouver in 2018, with a total of 40 locations planned by 2019.
The Vancouver site will be called Amazon Prime Vancouver, according to Amazon spokeswoman Andrea Storch.
Amazon Prime Vancouver will have four locations, with more locations planned for 2019.
Storche said the store will be a “new hub” in the company’s effort to reach the growing number of Canadians who prefer Amazon’s e-books, games and other offerings.
Amazon is also opening two new Vancouver stores in the next few years.
The first, a pop-up store in a renovated storefront in the former Biltmore Hotel on Cambie Street, will open in 2021, while a second, a store in the mall-style shopping centre on Burrard Street, is scheduled to open in 2024.
The new stores will be located in Vancouver’s downtown core, with one in the downtown core and another in the west end.
The store is expected to have about 30,000 square feet, and the company said it will include an array of digital content including books, magazines, audiobooks and more.
Amazon is also planning to expand the Prime Reading Experience, a popular program it runs that offers discounts on new ebooks to eligible readers, to the whole city in 2019.
In addition to the Vancouver store, Amazon plans to open stores in B.C. and Ontario in the coming years.