Why are women more likely to buy flowers than men?

By Jennifer LoomisCoatesville, Va.

(AP)Women are more likely than men to shop at flower shops, according to a survey by flower shop owner and blogger Viviano Flowers.

In a study published Thursday in the journal Consumer Reports, the flower shop co-owner and blogger says she sees a significant gender gap in the amount of women who buy flowers.

She says women are far more likely that men to order online and shop at other flower shops.

Coatesvillians flower shop at Viviano’s in Coatesville.

Coatsville, Virginia, has the highest percentage of female flower shop customers of any U.S. city.

The city of 4.5 million is home to about 8,000 flower shops with an average of 2,500 flowers a day.

The survey found that women are more than twice as likely as men to visit a flower shop and buy flowers, with women spending about twice as much on flowers as men.